Introduction: Background and Purpose of This Analysis In recent years, global matcha demand has experienced exponential growth, while Japanese domestic production faces persistent supply constraints due to raw material availability, processing capacity limitations, and climate impacts. Retail, food service, and direct-to-consumer sectors increasingly report concerns about “price increases,” “stockout risks,” and “ambiguity in quality and … Continue reading Is China Taking Over the Matcha Market? A Data-Driven Analysis of Global Competition and Practical Risk Management