While “MATCHA” penetrates global markets and establishes superfood status, Japanese export values reach record highs with expanding North American and European demand. However, brands attempting export face invisible walls: “regulations,” “certifications,” and “labeling rules.” US FDA requirements, EU food regulations, and organic certification standards prove more demanding than anticipated, extending beyond mere logistics to elements … Continue reading Matcha Export Isn’t Easy: How FDA and EU Regulations Impact Matcha Brand