Matcha is experiencing an unprecedented global boom. However, behind this surge lies what industry insiders call the “matcha bubble”—a perfect storm of supply shortages, sourcing difficulties, and price volatility that makes market entry increasingly challenging year after year. This article cuts through superficial trends to provide comprehensive guidance on building a sustainable, profitable matcha business … Continue reading Navigating the Global Matcha Boom: Understanding Market Challenges and Smart Sourcing Strategies