Tea markets have long been treated as commodity products where “everything’s the same” through years of price competition. However, recent trends see premiumization currents spreading that find value in “which tea origin” through regional identity and storytelling. Regional brands including Uji tea, Yame tea, and Nishio matcha undergo re-evaluation, now directly connecting to tourism, gift … Continue reading Tea Market Premiumization: Regional Branding Strategies to Escape Commodity Competition