That cup of matcha latte you enjoy at your café—have you ever imagined the journey that powder took to reach your hands? In reality, before matcha arrives to consumers, it passes through a multi-layered network involving farmers, tencha processing, finishing operations, intermediaries, and trading companies, forming a surprisingly complex distribution structure. “Why do prices differ … Continue reading The Matcha Supply Chain Anatomy: Understanding the 12-Layer Structure from Farm to Cup