The US matcha market reached $560 million in 2024 and is growing at over 8% annually through 2029. That growth is not a passing trend. Instead, it reflects structural shifts in how American consumers think about health, sustainability, and culture. For B2B buyers — importers, food manufacturers, café operators, and retail chains — this represents … Continue reading US Matcha Market 2025: Size, Growth Drivers & B2B Entry Strategy for Buyers