Our Mission at Matcha Times

Discover, Savor, and Share Matcha.

“Matcha Times” is a media platform dedicated to bringing the charm of traditional Japanese matcha closer to you, inviting a deeper understanding of its appeal.

With growing global interest in health and sustainability, matcha is garnering attention worldwide. Our goal is to ensure that matcha is not just a passing trend. We strive to carefully convey its authentic value, along with the rich culture, people, and stories behind it.

This media is operated by Artem Inc., a food company that plans, develops, and distributes its own brand of matcha products, including matcha latte bases. Using high-quality matcha ingredients from Uji, Kyoto, we manage the entire process from product design to manufacturing and sales.

In addition to supplying restaurants and cafes, we are actively engaged in wholesale through trading companies and retailers, as well as expanding our brand into overseas markets.

Through this media, we propose a rich lifestyle enhanced by matcha and deliver the depth and beauty of Japanese culture to the world. This is our mission.

A specialized media platform dedicated to conveying the appeal of the Japanese tradition of “Matcha” through three key pillars: Taste, Knowledge, and Story.

Operated directly by a brand dealing in high-quality matcha, we provide authentic and profound matcha experiences that only we can deliver.