The Global Matcha Industry Media

Matcha Times is a specialized media platform covering the global matcha industry from Japan.

We provide market intelligence, sourcing insights, supply and price trends, trade and regulatory updates, company developments, and original reporting for businesses and professionals involved in the global matcha market.

As demand for matcha continues to expand worldwide, the industry is becoming increasingly complex. Buyers, cafés, brands, distributors, importers, producers, and investors need reliable information not only about matcha itself, but also about where it is produced, how it is sourced, how prices and supply are changing, and how regulations differ across markets.

Matcha Times was created to make this information more accessible, transparent, and useful.

What We Cover

Our coverage focuses on six core areas:

• Global matcha markets and demand trends
• Matcha sourcing, wholesale, and supply chains
• Production regions, producers, and Japanese tea origins
• Prices, supply conditions, and industry data
• Import regulations, certifications, and international trade
• Companies, brands, cafés, and emerging business trends

We combine publicly available data, government statistics, industry sources, interviews, field research, and insights from professionals working across the matcha supply chain.

From Japan to the World

Japan is the origin of matcha and remains at the center of its global supply chain.

At the same time, matcha has developed into an international market spanning North America, Europe, Southeast Asia, the Middle East, and beyond.

Matcha Times examines both sides of this industry: what is happening within Japan’s production and supply ecosystem, and how demand, consumption, regulation, and business models are evolving around the world.

Our goal is to connect these perspectives and provide a clearer view of the global matcha market.

Our Editorial Approach

We aim to publish information that is accurate, useful, and transparent.

Where possible, our reporting relies on primary sources, including government statistics, regulatory authorities, official company information, interviews, and direct industry research. Market estimates and third-party data are identified as such, and articles may be updated as new information becomes available.

We distinguish editorial analysis from commercial information and disclose relevant relationships where they may affect how readers interpret our coverage.

For more information, please see our Editorial Policy.

Our Mission

Our mission is to build the world’s most trusted information platform for the matcha industry.

By documenting markets, companies, producers, supply chains, regulations, prices, and emerging trends, Matcha Times aims to create a continuously growing knowledge base for the global matcha economy.

We want Matcha Times to become a resource that buyers use when making sourcing decisions, businesses use when entering new markets, journalists use when researching the industry, and anyone seeking to understand the global matcha market can rely on.

Ownership

Matcha Times is operated by Japan Matcha Export Organization (JMEX), a Japan-based company engaged in the international matcha business.

Because JMEX participates in the industry covered by Matcha Times, transparency is important to our editorial approach. Where JMEX, its products, services, business relationships, or commercial interests are relevant to an article, we aim to disclose that relationship clearly.

Editorial content is produced with the goal of providing useful and accurate information to readers regardless of commercial interests.

Contact

For editorial inquiries, corrections, interview requests, data inquiries, or media inquiries, please contact the Matcha Times editorial team.