This flash report breaks down what is actually happening in Japan’s 2026 new tea (shincha) market — where Kagoshima’s opening auction already cleared roughly 60% above last year. We pair the numbers with the structural drivers — global matcha demand, climate stress, and grower attrition — and translate them into three concrete moves matcha buyers,…
As global matcha booms spread, the United Arab Emirates (UAE) attracts particularly intense attention recently. Centered on Dubai, matcha lattes and matcha desserts establish in luxury hotels and cafes, with Japanese matcha import volumes reaching all-time highs. Centered on affluent demographics sensitive to health consciousness and wellness trends, plus younger generations disseminating information through SNS,…
Among Japanese teas, matcha attracts particularly striking global popularity. Within this, Taiwan represents one of Asia’s earliest markets where matcha booms took root. Beyond tapioca milk tea and matcha lattes, Taiwan enjoys matcha surprisingly routinely spanning matcha desserts, matcha cafes, and even supermarket and e-commerce home-use matcha. Behind this lie rising health and beauty consciousness,…
New Zealand (NZ) sees genuine “matcha boom” acceleration in recent years. Rising health consciousness, diverse milk culture, Asian food popularization, and maturing coffee culture overlap, with matcha lattes and matcha desserts increasingly establishing as everyday cafe menu staples. Particularly in Wellington and Auckland, authentic cafes using chasen and shops handling organic matcha increase. Healthy and…
