New Zealand (NZ) sees genuine “matcha boom” acceleration in recent years. Rising health consciousness, diverse milk culture, Asian food popularization, and maturing coffee culture overlap, with matcha lattes and matcha desserts increasingly establishing as everyday cafe menu staples. Particularly in Wellington and Auckland, authentic cafes using chasen and shops handling organic matcha increase. Healthy and … Continue reading New Zealand’s Matcha Boom: Quality × Experience Market with Health & Sustainability Synergy