In Spain—a country where health consciousness and café culture coexist prominently within Europe—matcha is now triggering a new boom. Within Mediterranean dietary culture, “matcha”—this Japanese tradition—is blending in and attracting attention as symbol of wellness, aesthetics, and lifestyle. In Barcelona and Madrid, matcha lattes and matcha desserts have become standard offerings, while social media shows … Continue reading Spain’s Matcha Revolution: How Mediterranean Wellness Culture and Café Traditions Drive Emerging Market Growth