“Matcha” now ranks alongside sushi and tempura as an international term. The global market is projected to nearly double from approximately $2.46 billion in 2025 to $4.5 billion by 2027, expanding rapidly across healthcare food and beauty applications. Japan’s export value reached a record ¥29.2 billion in 2023, bringing the government’s 2025 target of ¥31.2 … Continue reading Global Matcha Market Analysis 2026: Market Size, Growth Trends, and Business Opportunities