As matcha gains worldwide attention, Japan confronts a serious “matcha supply shortage” problem. From Kyoto’s established tea houses to national café chains, stock-outs and sales restrictions occur continuously, making “authentic matcha” increasingly difficult to obtain. Behind this situation lie complex factors including explosive overseas demand, aging tea farmers, and production inefficiencies. This comprehensive guide examines … Continue reading Japan’s Matcha Supply Crisis: What’s Really Happening Behind the Global Boom