In Hong Kong—once known as “tea city”—a matcha boom now spreads quietly yet steadily. In café districts, matcha lattes and matcha desserts have become standard offerings, with “Japanese taste” blending into daily life particularly among youth. Propelled by rising health consciousness, social media trends, and affinity toward Japanese culture, new values establishing “matcha = stylish, … Continue reading Hong Kong’s Matcha Market: Where Health, Culture, and Experience Converge at Asia’s Premium Consumption Frontier