As matcha gains global popularity, many wonder: is matcha consumed in South Africa? While the market remains relatively small, it’s steadily growing among health-conscious consumers in urban centers like Cape Town and Johannesburg. This article examines South Africa’s matcha landscape, from current consumption patterns to quality issues, and explores why authentic Japanese matcha holds significant … Continue reading South Africa’s Matcha Landscape: How Japanese Matcha Is Received and Market Opportunities Explained