In the United Kingdom known as a tea nation, “matcha” has recently increased presence remarkably. Centered in London, cafes have standardized matcha lattes and matcha desserts, with matcha powder and stick products now readily purchasable at supermarkets and online. Background factors include health consciousness, superfood booms, and interest in Japanese culture, with matcha now becoming … Continue reading UK Matcha Market: Health Consciousness, Cultural Appeal & Sustainable Growth