In Germany—particularly renowned within Europe for deeply embedded “organic culture” and health consciousness—matcha is experiencing a new boom. In Berlin and Munich, cafés offering matcha lattes and matcha desserts are proliferating rapidly, while supermarkets stock organic-certified matcha powder prominently. Matcha has evolved beyond temporary trend to establish itself as symbol embodying “wellness × sustainability × … Continue reading Germany’s Matcha Market: How Organic Culture and Health Consciousness Drive Europe’s Fastest-Growing Tea Segment